It's the biggest mall in the world .
Morocco Mall, first Mall in Africa and the Mediterranean region, granted
5-star Award for best retail development of the year in Africa and
World Nomination Award by the International Commercial Property Awards
Casablanca,
November 22nd 2011 – On the eve of its official opening in early
December in Casablanca, Morocco Mall has been granted a 5-star Award in
the Best Retail Development category in Africa and a World Nomination
Award in the same category, at a ceremony organised by the International
Commercial Property Awards organisation, which took place in Dubai from
the 16th to the 17th of November 2011.
Salwa Idrissi
Akhannouch, Chairman of the AKSAL Group, who initiated the project,
commented: “The award for best retail development in the African region
for 2011 underlines the importance of Morocco Mall, its size, its
innovation and its ability to keep in line with the market trends and
all this even before it has officially opened. Morocco Mall is a major
development in Morocco that will quickly establish itself as the largest
tourist attraction as well as being the first of its kind in Africa and
the Mediterranean region. We are thrilled by our World Nomination Award
which, beyond the recognition, enables us to enter the next stage and
compete with the finest developments in the world, in line with our
original vision and strategy”.
Ranked in the top 5 Malls in its
class worldwide thanks to its new age concept of merging retail, leisure
and food & beverage offering its future visitors a unique
“retailtainment” experience. Morocco Mall, first destination Mall in the
Mediterranean region and Africa, will offer its visitors a concept
merging indoors and outdoors, enhanced by its contemporary architectural
design by Design International, inspired by its surrounding marine
environment, coupled with an exclusive level of customer service equal
to that of palace hotels.
Bordering the Atlantic Ocean on the
prestigious Casablanca Corniche, Morocco Mall stretches over 10 hectares
with 250,000m² of construction, 30,000m² of outdoor space and 14,000m²
of landscaped gardens. With an investment of 200 million Euros and
70,000m² of commercial space Morocco Mall brings together 600 brands of
infinite variety from luxury fashion, culture, gastronomy, entertainment
and leisure of which many will be opening in Africa for the first time
such as: Galeries Lafayette, FNAC, IMAX cinema but also astonishing
attractions such as the 3rd musical fountain in the world as well as a
giant aquarium crossed by a panoramic lift…
Organised by the
International Commercial Property Awards, the award for “Best Retail
Development” in Africa was awarded by an international panel of
independent judges selected for their expertise in their respective
fields such as design, development and real estate marketing. Awards are
granted on the basis of various criteria including quality of design
and architecture, construction, interior design or the marketing and
commercialisation of a development.
About Morocco Mall
Located
on the Casablanca Corniche by the Atlantic Ocean, Morocco Mall will be
ranked in the top 5 destination malls of the world at its opening.
Morocco Mall is the first and only destination Mall in the Mediterranean
region and Africa. Stretching over 10 hectares (24,700 acres) and with
an investment of 200 million Euros, Morocco Mall offers a diverse
shopping experience combining retail, leisure and food & beverage
inviting everyone to enjoy their own unique and magical experience, with
family or with friends, in a truly original and contemporary
architectural design.
With 70,000m² (753,500 sq.feet) of
commercial space and 350 stores, Morocco Mall brings together 600 brands
of infinite variety from luxury fashion to culture, gastronomy,
entertainment and leisure, many of which will be opening a store in
Africa for the first time.
With the opening of Morocco Mall,
21,000 indirect jobs and 5,000 direct jobs will be created. Morocco Mall
is an ambitious project carried out by AKSAL and Al Jedaie Groups which
is creating a positive and sustainable change to the landscape of
Casablanca and Morocco as well as the consumption patterns of the
region.
http://www.moroccomall.com
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